TONY CATIGNANI
DESIGN CONSULTANT | CREATIVE | ARTIST
Designer knife sketching
A guide through the process of industrial design without becoming too complex.
Understanding the basic foundations to any project and what is required before starting to be creative.
The methods, skills & tools needed to develop concepts & ideas, including presentation techniques.
Evaluating material & the selection process required to make decisions.
Being aware of the levels of craftsmanship.
Understanding the market dynamics and customer targets or potential users.
Creating or evolving a brand without compromising the core values.
Looking beyond the current trends is absolute.
WHERE ART MEETS DESIGN